Ivory Coat Raw Health Indoor & Hairball Dry Cat Food

Ivory Coat Raw Health Indoor & Hairball Dry Cat Food is formulated to support adult indoor cats with a natural, science-backed approach targeting hairball reduction, stool odour control and healthy weight maintenance. Developed by pet nutrition specialists in collaboration with veterinary experts, this Adult Indoor & Hairball Formula features the proprietary YuCell Fibre Blend alongside 100% freeze-dried raw protein to meet the unique needs of less active indoor cats.

Guided by our belief in fresher feeding, this recipe incorporates Australian-sourced raw meat into the kibble before cooking, then tops it with 100% freeze-dried raw lamb to lock in nutrients and enhance flavour. Freeze drying helps retain essential proteins, vitamins, minerals and fatty acids for superior bioavailability. The YuCell Fibre Blend—including cellulose to help hairballs pass through the digestive tract, yucca extract to reduce stool and litterbox odour, and beet pulp to promote satiety—supports comfortable digestion and indoor wellbeing. Australian-grown carrot fibre (NinjinFibre®) provides prebiotic support for gut microflora balance, while a proprietary blend of vitamins, minerals and superfoods provides full nutritional support.

Features and benefits:

• YuCell Fibre Blend supports hairball reduction, odour control and satiety
• Freeze-dried raw protein provides highly bioavailable nutrients and flavour
• Raw-infused kibble improves digestibility and nutrient retention
• NinjinFibre® prebiotic supports healthy gut microflora
• Optimised protein and fat levels help maintain healthy weight in indoor cats
• Includes 19 vitamins and minerals plus prebiotic fibre and superfoods
• Quality meats sourced from human-grade processing facilities